They call him the “Smiling Assassin.”
We’re proud to call him our partner.
Denver Broncos legendary safety Steve Atwater, known for his ferocious drive, passion and intensity on the football field, joined the Empower team as an All-Pro brand ambassador in 2019. The former NFL star, who retired following the 1999 season after an illustrious 11-year career, is incredibly active in the local community, embodying Empower’s values and vision for success.
In addition to promoting Empower’s championship values on the radio, Atwater regularly appears at company sales events and special functions to help the Denver Broncos and Empower win together. He also participates in various internal engagements, social media campaigns and other activities.
Atwater, a Broncos 1989 first-round draft pick, was elected to the Pro Football Hall of Fame in 2020.
Atwater’s career highlights include:
- Pro Football Hall of Famer
- 1997 and 1998 Super Bowl champion
- Eight-time Pro Bowler
- Denver Broncos Ring of Fame inductee
- Member of 1990s All-Decade Team
In 2019, Empower entered into a 21-year agreement for the naming rights to “Empower Field at Mile High," the home of the Denver Broncos.